Decentralized Marketing
The challenge
For Dmany, a platform championing decentralized marketing as the new standard in the Web3 industry, our goal was to create a brand that felt both futuristic and inviting—a digital city where opportunities thrive.
The brand's core message of democratizing Web3 jobs inspired us to design a vibrant white cityscape, a blank canvas where endless possibilities could unfold.
We envisioned the brand environment as a living ecosystem. The white city is not static; it is bustling with quirky, lively elements like watchers, carrots, editing tools, and other whimsical figures.
These elements serve as metaphors for the diverse and dynamic opportunities in decentralized marketing. The popping characters symbolize creativity, transparency, and the idea that anyone can contribute.
The Rabbitoid
A key aspect of our branding strategy was integrating the iconic "Rabbitoid" character. The Rabbitoid became more than a mascot—it became the embodiment of Dmany’s purpose.
Just as the Rabbitoid’s character is adventurous and bold, the brand encourages users to explore new paths in the decentralized job market.
The design process was a mix of 3D modeling, motion graphics, and playful animation. Each element was crafted to contribute to an overarching narrative: Dmany is a city where every idea, has the potential to thrive.
In the end, our design for Dmany is not just a visual identity but an experience—an open city of decentralized opportunities where anyone can become part of the story.
The challenge
For Dmany, a platform championing decentralized marketing as the new standard in the Web3 industry, our goal was to create a brand that felt both futuristic and inviting—a digital city where opportunities thrive.
The brand's core message of democratizing Web3 jobs inspired us to design a vibrant white cityscape, a blank canvas where endless possibilities could unfold.
We envisioned the brand environment as a living ecosystem. The white city is not static; it is bustling with quirky, lively elements like watchers, carrots, editing tools, and other whimsical figures.
These elements serve as metaphors for the diverse and dynamic opportunities in decentralized marketing. The popping characters symbolize creativity, transparency, and the idea that anyone can contribute.
The Rabbitoid
A key aspect of our branding strategy was integrating the iconic "Rabbitoid" character. The Rabbitoid became more than a mascot—it became the embodiment of Dmany’s purpose.
Just as the Rabbitoid’s character is adventurous and bold, the brand encourages users to explore new paths in the decentralized job market.
The design process was a mix of 3D modeling, motion graphics, and playful animation. Each element was crafted to contribute to an overarching narrative: Dmany is a city where every idea, has the potential to thrive.
In the end, our design for Dmany is not just a visual identity but an experience—an open city of decentralized opportunities where anyone can become part of the story.
