The challenge
For Murano, a leading market maker in the crypto ecosystem, we embarked on a comprehensive rebranding journey that aimed to reflect the company's institutional stature and reinforce its credibility within the market
Murano's role in providing liquidity, ensuring seamless order execution, and guiding projects through healthy exchange listings required a brand identity that exuded professionalism, trust, and sophistication.
The previous branding did not align with Murano’s aspirations. It lacked the visual weight and institutional feel needed to appeal to their target audience, which included large institutions and professional market participants.
The New
Brand Proposal
Our goal was to craft a brand that not only looked refined and credible but also symbolized Murano's pivotal role in bringing stability and synergy to the markets.
Murano approached us with a clear vision: they wanted to retain the core concept of their brand while transforming it into something more modern, appealing, and in line with their evolving institutional identity. Their previous brand design, while functional, lacked the visual sophistication and impact needed to resonate with their target audience of institutional clients and professional market participants.
The bright and precious quality of the cubes highlights the value Murano brings to the market, showcasing its ability to turn opportunities into tangible results.
The translucence of the design elements also plays a strategic role, suggesting transparency in operations—a critical attribute in financial markets.
The challenge
For Murano, a leading market maker in the crypto ecosystem, we embarked on a comprehensive rebranding journey that aimed to reflect the company's institutional stature and reinforce its credibility within the market
Murano's role in providing liquidity, ensuring seamless order execution, and guiding projects through healthy exchange listings required a brand identity that exuded professionalism, trust, and sophistication.
The previous branding did not align with Murano’s aspirations. It lacked the visual weight and institutional feel needed to appeal to their target audience, which included large institutions and professional market participants.
The New
Brand Proposal
Our goal was to craft a brand that not only looked refined and credible but also symbolized Murano's pivotal role in bringing stability and synergy to the markets.
Murano approached us with a clear vision: they wanted to retain the core concept of their brand while transforming it into something more modern, appealing, and in line with their evolving institutional identity. Their previous brand design, while functional, lacked the visual sophistication and impact needed to resonate with their target audience of institutional clients and professional market participants.
The bright and precious quality of the cubes highlights the value Murano brings to the market, showcasing its ability to turn opportunities into tangible results.
The translucence of the design elements also plays a strategic role, suggesting transparency in operations—a critical attribute in financial markets.
